Aim of the study:
The paper is devoted to investigation of the prospects of eco-innovative agricultural production in Ukraine by cultivating niche crops for protection and restoration of potential of fertility of soils and development of the export potential a number of niche crops.

Material and methods:
At the empirical and theoretical levels sets of general scientific and special methods were used for the paper purpose, in particular: structural and functional analysis, abstraction, synthesis, deduction and induction, comparison, formalization, graphic image (mapping). These methods were used to describe the natural conditions, soils, the share of GRP formed in the sector of agriculture, forestry, exports of certain niche crops to EU countries, to analyse the structure of land cover and land use in Ukraine and European countries, to study cropping area of agricultural crops by the categories of enterprises in Ukraine.

Results and conclusions:
Significant differences in the structure of land cover and land use in Ukraine are identified. A high share of arable land leads accompanied by the spread of degradation processes. Trends in the cultivation of certain crops in Ukraine in terms of types of agricultural enterprises are identified. Made assessment of the current state of exports of certain niche crops in Ukraine and the world indicates a high export potential of Ukraine. Given that the added value per unit area directly affects the price of agricultural land, as well as the potential for protection and restoration of soil fertility, it is proposed to use agricultural land for growing niche crops with implement eco-innovation and eco-modernized technologies.