COST ESTIMATION OF REALIZATION AND PROMOTION OF AGRITOURISM FARMS WEBSITE
 
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Uniwersytet Rolniczy w Krakowie
Publication date: 2015-12-30
 
Acta Sci. Pol. Formatio Circumiectus 2015;14(4):41–48
 
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ABSTRACT
Nowadays households often decide on running a tourist business which can become a source of additional income or a way of self-employment. The number of tourist farms and other tourist businesses are constantly growing in response to the increasing interest in ecotourism and agritourism. Farm owners are fully aware of the role the internet plays not only in the effective promotion of their businesses but also booking their services online. As a result, more and more farmers choose an IT firm and commission the design of their website. The aim of the article was to examine the market of website design services in Poland. The survey concerning the creation and promotion of tourist farm websites was conducted as well as the analysis of costs and conditions offered by the IT service providers.
ISSN:1644-0765